A fashion house that has met with great success all over the world, using its trendy and innovative jeans collection as a starting point. The first collection consisted of only 100 pairs, which were distributed to friends and acquaintances. But the demand for more jeans was tremendous, and so Acne Jeans was born. Today Acne makes entire women's and men's collections, including shoes and accessories. The flagship store is on Norrmalmstorg square in downtown Stockholm.