Sustainable shopping

Either by finding new wardrobes for thrown-out clothes, incorporating used garments in new designs, or maintaining fair and sustainable manufacturing chains, many Swedish fashion stores and brands try to find ways to reinvent themselves and contribute to a more planet-friendly lifestyle.

As it happens, several of these brands have physical locations in Stockholm.

Here are four examples; you'll find more in the list below the article.

• Asket – Simple everyday clothes – like shirts, jackets, wool caps, and tank tops – made from carefully selected materials. Asket also practices total transparency, detailing the production chain and costs of its garments.
• Deadwood – Deadwood was founded in 2012 as a brand focusing on leather jackets. The company has since branched out into other garments, but the fundamental philosophy is the same with waste material and discarded clothes as the main source of materials.
• Houdini – Swedish sportswear brand with minimalist designs and a sustainable production philosophy using sustainable and/or reused materials. Houdini also offers rentals of their clothes, meaning you don't have to kit up with expensive outdoor gear that you'll maybe only use once.
• Totême – Women's fashion brand started in 2014 that designs clothes, bags, jewelry and other accessories. Sustainability has been a tenet of Totême's principles since the start. The company's jewelry creations, for example, are made of reused gold.