Hope

The collections from the Hope design duo are pure in style, timeless and androgynous, inspired by uniforms and vintage. Hope has become famous for well-tailored outerwear and has also received praise for its shoes and handbags. In 2017 the Swedish label decided to change up things and to challenge fashion norms and conventions; all clothes are unisex and come in sizes for both men and women. Except for the flagship store on Smålandsgatan, there is one on Klarabergsgatan and one on Götgatan.