5 Swedish fashion makers that will dress the future
Publish date: 22 August 2024
What does the future of Swedish fashion look like? We asked the experts at the Swedish Fashion Council to give us a hint.
Sweden is home to several fashion brands and retail chains that have become household names. Brands and chains like Acne, Rodebjer, J. Lindeberg, and H&M. But there is a younger generation of innovative creators that have started to make waves in the fashion world. Designers that weave sustainability, both social and environmental, into their DNA and challenge clicheés and stereotypes.
The Swedish Fashion Council (or SFC), an industry organization established in 1979, aims to guide the fashion industry into the future and establish Sweden as the global leader of the industry’s new era. We could think of no one better to ask about up-and-coming Swedish fashion creators to watch out for. Here are their picks:
Rave Review
"As one of the pioneers of upcycled fashion, Rave Review has made a huge impact in setting the agenda for the future of fashion. Rave Review identifies various innovative ways of transforming home textiles into desirable luxury pieces, and everything is sourced and produced in Europe. The Stockholm-based brand was launched in 2018 by Josephine Bergqvist and Livia Schück and has won several accolades and awards."
Rave Review’s studio is located at Hallandsgatan 28.
Hodakova
"Stockholm-based Hodakova redefines the meaning of heritage by converting old materials into luxury fashion. The brand sources used textiles and materials such as second-hand clothing, surplus belts, and old workwear, and turn them into desirable clothing sold at the most prestigious retailers around the world. The brand was founded in 2021 by Ellen Hodakova Larsson and has become internationally recognized as one of the brands shaping the future of the fashion industry."
Hodakova’s studio is located at Valhallavägen 162.
Selam Fessahaye
"Selam Fessahaye, a former stylist and costume designer, founded her fashion house in 2018. The brand showcased its first full collection during Stockholm Fashion Week and has since seen great success and received a multitude of awards. The brand takes its cues from the feeling of "in-betweenness"; the experience of not belonging to a single culture or community - but rather existing in between them, moving from one to the other. Selam Fessahaye has also paved the way for designers of color who have not felt that there was room for them within the Swedish fashion industry."
Selam Fessahaye’s studio is located at Kammakargatan 66.
Jade Cropper
"Since launching in 2020, Jade Cropper has become a hot commodity amongst celebrities. By letting recycled and sustainable materials guide her hand, Jade creates a unique blend of workwear, asymmetry, and modern femininity. The brand is exploring the power clothes have in expressing one's identity. Since launching in 2020 Jade Cropper has grown an international following including the likes of Kim Kardashian and Gigi Hadid."
Jade Cropper’s studio is located at Upplandsgatan 11.
AAJIYA
"Founded by Maimuna Cole, AAJIYA focuses on creating a non-cliché perception of African fashion and challenging existing stereotypes. By creating pieces using a wide range of traditional fabrics, patterns, and textures from African cultures AAJIYA is reintroducing African fashion while striving to rebuild a strong ecosystem of textile craftsmanship on-site. AAJIYA is creating a unique design language, showing something that has never been seen before on the Swedish fashion scene. The brand was awarded Damernas Värld’s award ‘’Knappnålen’’ 2021."